The three categories
Marketing (offers, announcements), utility (order, payment and appointment updates the customer expects) and authentication (one-time passwords).
Variables and buttons
Use {{1}}-style variables for names and order numbers, and up to three quick-reply or call-to-action buttons.
Approval tips
Be specific, match the category honestly, avoid vague or misleading promises, and only use variables you can always fill.
Manage them in one place
Draft, submit and track template status from the WhatsApp API screen in AnjokWA Bot.
AnjokWA Bot is free forever — your own WhatsApp number, unlimited chatbots and seats. Want it done for you? Our experts can help (paid).
Frequently asked questions
Why was my template rejected?
Common reasons: wrong category, unclear purpose, too many variables or promotional wording in a utility template.
Can you write templates for us?
Yes, template writing and approval is one of our paid help services.